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Levels of Innovation Maturity Level 1
Innovation Deficient
Level 2
Innovation Structure
Level 3
Innovation Processes
Level 4
Innovation Standards
Level 5
Innovation Optimized
Level 6
Continuous Innovation
Culture
  •  Culture is risk-averse, overly stressful, lacking trust and closed to new ideas
  •  Culture recognizes ideas but systems to move the ideas forward are lacking
  •  Culture is risk-tolerant and new ideas are documented
  •  Culture encourages risk-taking and trust issues are confronted
  •  Culture encourages collaborative innovation efforts
  •  Culture encourages risk-taking, collaborative innovation efforts and dedicated idea time
Leadership
  •  Leaders focused on past performance and current initiatives only
  •  Leaders understand the difference between quality control efforts and innovation
  •  Leaders appoint "Idea Champions" or serve on Idea Boards to organize ideas and form business cases
  •  Senior leadership relies on middle management to communicate innovation processes
  •  Leaders create and market targeted idea campaigns
  •  Senior leadership communicates innovation strategy and processes
  •  Chief Innovation Officer or similar innovation-related leadership structure is appointed
  •  Leadership is actively engaged in innovation portfolio management, culture maintenance and validating innovation / corporate strategy alignment
People
  •  People are viewed as productivity units, rather than idea sources
  •  People are encouraged to submit ideas
  •  People are encouraged to work with "Idea Champions" to jointly move ideas forward
  •  People are encouraged to take calculated risks when problem solving
  •  People are encouraged to use work time to collaborate with others on ideas
  •  People are encouraged to use work time to generate and prototype new ideas
Processes
  •  Innovation-related processes not present
  •  Innovation-specific recognition and reward systems are established 
  •  Idea management processes and related systems are established
  •  Goals related to innovation system are established
  •  Innovation program/portfolio system established
  •  Funding sources and management oversight separated from corporate entity
Tools & Techniques
  •  Innovation-related tools & techniques not present
  •  General idea submission systems are established to collect and store ideas
  •  General idea campaigns are launched to harvest ideas, regardless of the problem(s) to be solved
  •  Targeted idea campaigns are launched to solve specific problems
  •  Idea generation sessions are sponsored and facilitated
  •  Full spectrum of idea generation, creative problem solving and innovation techniques are analyzed to match the problem to be solved with the most effective technique
Training
  •  Innovation-related training not provided
  •  Employees and managers are introduced to creative problem solving and innovation concepts
  •  Employees and managers are trained on idea generation techniques and available processes
  •  Senior leaders and executives are offered creativity and innovation training
  •  Advanced Innovation process training to employees and management
  •  Idea Champion training provided
  •  Advanced creative problem solving, idea generation and innovation training provided to employees and management
  •  Idea generation session facilitator training program established
  •  Creative problem solving, idea generation and innovation training provided to customers, vendors and all other outside idea sources
Facilities
  •  Innovation-related facilities not present
  •  Collaborative supplies are provided in existing meeting rooms
  •  At least one dedicated collaboration room is provided and supplied with necessary tools
  •  Dedicated Innovation/Idea Center established
  •  Off-site collaboration and discovery "field trips" encouraged
  •  Innovation "Center of Excellence" Established
Idea Capture
  •  Ideas from employees, customers and other sources are not captured
  •  Employee ideas are captured by middle and front line management 
  •  Customer and other third party ideas are captured
  •  Ideas, regardless of source, are captured using a variety of means (personal, electronic, etc.)
  •  Centralized idea database or other storage system is established
  •  Idea database or storage is included in an overall idea/innovation management software tool
Idea Management
  •  Idea Management Systems not present
  •  Ideas are captured
  •  Ideas are captured, logged and moved to "Idea Champion" for future consideration
  •  Idea implementation systems established
  •  Idea quality control and feedback systems established
  •  Idea Management software tools are deployed to track and monitor idea status through the process
Strategic Planning
  •  Corporate strategic planning focuses on past performance, maintaining status quo and protecting existing market share
  •  Ideas generated are not aligned with corporate strategy
  •  Ideas aligned with project or departmental strategy only
  •   Innovation portfolio system established to ensure ideas are aligned to corporate strategy before implementation
  •  Strategic planning includes trend analysis, cash curve analysis and open innovation sources
  •  Corporate strategic planning includes future farming, horizon scanning, innovation portfolio management and innovation-related performance metrics for senior leadership
Metrics
  •  No established innovation-related metrics
  •  Number of Ideas Submitted
  •  Percentage of employees and managers with creativity & innovation training
  •  Percentage of performance rewards linked to innovation activities
  •  Percentage of capital dollars invested in innovation efforts
  •  Idea Campaigns Launched
  •  Ratio of successful ideas to submitted ideas
  •  Number of new products launched
  •  Percentage of work time devoted to innovation efforts and idea generation
  •  Percentage of employees with innovation-related performance goal
  •  Percentage of executive's time spent on strategic innovation vs. day-to-day operations
  •  Percentage of incremental to radical innovations within portfolio
  •  Average time from idea submission to product/service launch
  •  Level of innovation program integration across business divisions
  •  Percentage of overall revenue derived from new products and/or services
  •  Change in company market value or market share from new innovation
  •  Frequency that business model is re-evaluated

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